In a unique, first of its kind experience on television, NDTV
Imagine presents a new reality show that traces the journey of a
bride-to-be, from selecting her groom to the marriage ceremony, all
captured on television. In a move that is true to her expressive
personality, the bride-in-waiting Rakhi Sawant has chosen to search for
her real life-partner on Imagine’s new reality show

Rakhi Ka Swayamvar
.  Rakhi is taking matters of the heart into her own hands with a
nationwide search for her perfect husband along with the support of the
audiences. After exhaustive challenges and eliminations, Rakhi will
take the saath-pheras with her husband in a grand ceremony that will be a fitting finale to this unique journey, and everyone is invited.

Rakhi Ka Swayamvar is
a concept that has never seen before on television.  The show promises
to reveal a seldom-seen side of Rakhi and also provide an insightful
glimpse of a roller coaster ride of emotions and tribulations. The
ultimate selection of the groom will be made by Rakhi herself with the
active help and participation of the audiences.

15 prospective grooms will be found from across the length and
breadth of the country through an extensive all-media audition
process.  As a starting point, interested, prospective grooms will need
to send in their profiles for selection.  This will be followed by
multi-city face to face meetings where these prospective grooms will be
short-listed.

Over the duration of the show, the prospective grooms will be
brought together under one roof and put through a series of challenges
that have been created keeping in mind the criteria identified by Rakhi
herself. Each week, the grooms will be put through tasks that will test
their personality, character, physical fitness, talent and also their
compatibility with Rakhi. Additionally, Rakhi will be joined by a host
of her celebrity friends for certain tasks, who will help her make her
decision. In keeping with tradition, Rakhi will also visit the homes of
the prospective grooms to get to know their families better. All
through the series, viewers will help Rakhi decide, by voting for or
against the prospective bridegrooms.

The final week will present the wedding celebrations in all its glory from the Mehendi to the Sangeet
and culminating in a real-life wedding for Rakhi with the groom that
she has chosen. All of these exciting events will be captured
exclusively on Imagine.

Rakhi Sawant said, “Every young woman dreams of a perfect
marriage! There is a right time in your life to get married, to become
a wife and a mother. I am a cultured Indian woman with good values and
I have reached a stage where I need a companion with whom I can share
my love, joys, sorrows and success with. For me that time is now…
However I want to solemnize my marriage in the presence of all my fans
who have been supportive of me throughout and what better way than
getting married on national television? I am looking for a companion
who is warm, affectionate, someone who can dance a little bit, who
respects women for who they are and above all who is punctual. Even
Sita had her Swayamvar…so why not me?”

Speaking on the occasion Shailja Kejriwal, EVP Content, NDTV Imagine said “Reality has never been so real on TV before. Rakhi Ka Swayamvar
is truly a unique concept that will capture all emotions and choices
that Rakhi will experience in her quest for the right husband.  This is
our modern interpretation and adaptation of an age-old tradition of
arranged marriages, where we are using the hugely popular platform of
television to help Rakhi find her groom and fulfill her dreams. We’re
very excited with the concept as it will also connect her with TV
audiences across the country, the very same people that have made her
so popular and successful today.  ”